The Problem
The client had a Shopify store that looked decent on the surface but wasn’t converting. Cart abandonment was over 80%. The checkout flow had unnecessary steps, product pages lacked the information customers needed to feel confident buying, and the mobile shopping experience was clunky. They were spending money driving traffic to a store that leaked customers at every step.
They’d tried installing conversion apps and tweaking their existing theme, but the fundamental UX problems couldn’t be fixed with plugins.
The Approach
We started with a full UX audit of the existing store — analyzing the customer journey from landing page to checkout, identifying every point of friction. The redesign focused on three things: product pages that sell (better imagery, clearer descriptions, trust signals), a streamlined checkout (fewer steps, guest checkout, clear shipping info upfront), and a mobile experience built for thumbs.
The full catalog of 200+ products was migrated and reorganized with better collections, filters, and search. We configured Shopify’s payment, shipping, and tax settings from scratch and integrated with their existing fulfillment workflow.
The Result
Checkout completion rate improved by 34% in the first month. Combined with better product page conversion, total monthly revenue increased 45%. Cart abandonment dropped from 80%+ to under 60%. The client’s team was trained on Shopify’s admin and now manages products, promotions, and orders independently.
“Our old store looked fine but nobody was buying. The new store actually sells. Revenue was up 45% in the first full month.” — Client Name, Company