The Problem
The client was running Google and Meta ads in-house with no clear strategy. Monthly ad spend was significant but they couldn’t connect it to actual revenue. Their email list had thousands of subscribers but they were only sending a monthly newsletter — no automation, no segmentation, no lifecycle marketing. They were leaving money on the table at every stage of the customer journey.
Previous attempts at email marketing had been sporadic and unfocused. The ads were set up by someone who watched a YouTube tutorial and hadn’t been optimized since.
The Approach
We rebuilt the paid ads strategy from scratch — new campaign structure, proper conversion tracking, audience segmentation, and creative that was actually tested and iterated. On the email side, we built 5 automated flows: welcome series, abandoned cart, post-purchase, win-back, and browse abandonment. We also implemented bi-weekly campaigns with proper segmentation so the right offers went to the right people.
The key was connecting the two channels — paid ads drove traffic, email captured and converted the visitors who weren’t ready to buy immediately. Every touchpoint was tracked so we could attribute revenue to specific campaigns and flows.
The Result
The paid ads achieved a 6.2× return on ad spend within 90 days, up from an estimated 1.8× before the engagement. Email automation flows generated an additional 22% of total revenue — money that was previously being left on the table. The welcome series alone converts at 8%, turning new subscribers into customers within the first week.
“We were throwing money at ads with no idea what was working. Now every dollar is tracked and the email flows generate revenue while we sleep.” — Client Name, Company